An advertisement which I paid with my own money? Just to meet more potential audiences, drive more traffic to my blog and possibly make good returns on investment (RIO). Yet Google sees it as a big threat to their ecosystem. Why?

Seriously, I have given this a deep thought. Engaging in legit arbitrage using social media platforms isn’t illegal. Infact, it should be applauded by Google adsense.

It is simply a means to increase blog’s visibility, to accelerate more traffic which in return generates more earnings.

I can’t because Adsense detest social media advertising, I’ll limit my blog from reaching thousands of people (potential audiences).

The truth is, we can’t always depend on SEO. Infact, we shouldn’t!!. Know this and know peace.

Millions of bloggers are hitting the “publish button” every minute, approximately, 4.4 million new blog posts are published every day across all platforms, which means, that same blog post you’re about writing (which you aim to rank for in search engine) thousands (if not millions) of bloggers have written on it too. Which makes search engines extremely competitive.

It is people that are using social media, not bots, bringing your informative-contents to them will be the best thing you can ever do to your blog.

Have you ever asked yourself why top blogs don’t depend solemnly on SEO? Why do they still unitize the means of advertising? It’s simply because they know the power of advertising. They know people still don’t know about them, so they want to cover more grounds, thus maximize monthly earnings, either by selling their products, or through ads monetization (they don’t often use Adsense).

My advice is, don’t limit your blogs visibility to potential audiences just because you want to satisfy Adsense no-arbitrage policy.

PROMOTE YOUR BLOG. Your potential audiences are scattered all over social media (and other legit platforms) They can still see your promoted contents, visit your site and bookmark it or better still subscribe to your email list.

Let’s stop being Adsense-slaves. They are really an annoying ads network, truth be told.

Your blog is your business, treat it as such!!. Promote it to meet more potential customers and audiences. Remember, you need people to visit your blog first, before you can earn and to do that, you don’t only need to depend on SEO, but also leverage ADVERTISING!.

My personal advice and opinion thO. Do have a great day.

© Anselem Ukandu.

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